About Us.

Meet the team

Who we are:

AdviceFirst is a successful firm of experienced Financial Advisers who help thousands of New Zealanders stay on track with quality advice through life.

In life, we all want the best for our families, ourselves, and, if we own a business we want it to grow and be successful.

We want to prosper and protect everything that we value.

We want to take care of people who are close to us and our property, now and into the future. We want an enjoyable and comfortable retirement.

AdviceFirst is here to help you do just that.

We’re here for you, and we can help you by offering expert financial advice throughout your life.

Whether it’s investment, wealth management, insurance, or KiwiSaver, we have the expertise, people, and resources to give you the financial advice you need, when you need it.

Our financial advisers are experts, but they won’t use complicated jargon.

Instead, they’ll take the time to understand exactly what you want, or more importantly what you need.

Then they’ll put forward ideas and make recommendations personalised for you. No off-the-peg, one-size-fits-all, she’ll-be-right approach.

There are AdviceFirst offices across New Zealand.

All you need to remember is one thing: the future is all about what you do now. And the first step is talking to AdviceFirst.

We work with clients to provide helpful, practical financial advice, planning and quality products that can make a positive difference in their life.

  • We help individuals, families, and businesses with all types of insurance, KiwiSaver, investment plans and more.
  • We’ve structured our business for clients to get everything they want from one experienced Financial Adviser, supported by specialists as needed.
  • The Financial Markets Authority regulates our Financial Advisers.
  • We have an experienced CEO and management team and are governed by a Board of Directors.
  • Our cornerstone shareholder is AMP*, which has been operating in New Zealand for over 150 years.
  • We are remunerated with a mix of salary and commissions. Our product recommendations are driven solely by our clients’ needs, not by how we are remunerated.


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