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Business Financial Performance



Our Business Accounting & Financial Performance team are ‘big picture thinkers’. We believe this is where we best serve you.


Our experts use your financial numbers to help you deliver on your wider strategic goals by providing you with the financial insights to enable business growth.

We work with business owners who are committed to growth, scale and who are seeking advice in the form of a partnership. 

We facilitate the delivery of your strategic business plan with a clear focus on how to meet your financial metrics, be that revenue, profitability, cashflow or introducing investment to support growth in regional, national or international markets. 



We will work with you to deliver:

  • Growth strategy realisation
  • Advice on key financial decisions
  • Guidance on mergers and acquisition
  • Budgeting and forecasting for growth
  • Virtual CFO to support review, assess and advise on business performance




Gain a high-level insight into how you are performing as a business owner.

Kevin Senior

Kevin Senior

Senior Business Insights

After 20+ years developing, growing and optimising profits in a variety of businesses – Kevin is able to drive real results through financial, and tech improvements. Kevin brings valuable insight and common sense to complex business and financial situations – with quality financial analysis and reporting. He seeks to make a positive impact on companies and the individuals he partners with – always seeking to get to the heart of a business.

Disclosure statements for AdviceFirst Financial
Advisers are available on request and free of charge.