Nicole works with NZ business to help them connect and communicate with their new and existing customers in the best way possible.
Ultimately with so many ways for businesses to spend their marketing funds, Nicole and Tactix help to take the guesswork out of selecting the right combination of activities to create growth and make sure that every activity you do is as effective as it can be.
Nicole has worked in marketing and research roles for over 25 years now.
Initially Nicole’s focus was in marketing & research in the media industry where she worked for TVNZ. After that Nicole moved to England where she worked for several years for National Geographic and Canal+. After this Nicole came back to NZ and worked primarily for Vodafone before setting up her own business – Tactix. Tactix was set up to assist NZ businesses with planning and implementing their marketing actions, enabling them to get a better return from their marketing investment and ultimately connecting better with their customers.
Nicole has an MBA which she undertook at Henley Management College in the UK. This was an incredible time for Nicole, as her MBA course was made up of 25 people from Vodafone, Canon and Microsoft from around the world so, she got to immerse herself in understanding businesses around the world.
Outside of work Nicole is kept busy with her two boys. Niclole’s husband is a huge fan of muscle cars so you can often find her at car rallies or events. Apart from this there is nothing she likes better than sitting down quietly with a good book to read, perhaps a glass of wine. Living in Auckland Nicole also enjoys getting out on the water when possible.