About Us

How a group of Kiwis are transforming financial advice in New Zealand.

AdviceFirst is a nationwide financial advice business with a difference. We provide a full suite of financial advice and business support solutions for Kiwis – all in one place.

Consolidating the experience and expertise of New Zealand’s top financial advice companies and backed by AXA New Zealand, we offer New Zealanders expert advice on insurance, investment, financial lending and superannuation – all in one place.

What this means for you is that you no longer have to go trawling around the country looking for the best solutions. Rather than having a dozen advisers on different topics, you can now have one – that’s right, just one point of contact.

Think of AdviceFirst as your personal financial assistant – the team you call when you need to update your insurance, get investment advice, start a retirement fund, and help you source finance.